How to build a software company from the ground up! Payneless wholesaling podcast with Jesse Burrell

In this video, we’re going to have a special guest, Jesse Burrell, the CEO of BatchServices. He’ll share with us his experiences and things like how to build a software company from the ground up! Check out this episode of the Payneless Wholesaling podcast to learn more!

Nathan: All right, what’s going on? Jesse? How are you?

Jesse: What’s going on, Nathan? Good to see you

Nathan: Yeah, it’s good to see you. Hey, man, it is an honor and a pleasure to have you on the investor thrive. painless, wholesaling, podcast. Thanks for coming and give me an opportunity, bro.

Jesse: Dude, it’s great to see you talk to you again. It’s been a minute I still remember as I felt like just the other day when I first met you was at about a year ago or so.

Nathan: It was it was a while ago. What do I think it was at the beginning of the year? Because I went down there, did you you’ve honestly had a pivotal, like influence on my life. Yeah. And we talked for what dude, like 20 – 30 minutes, or you know, and but you really helped me out. And let me kind of tell you why you might not know. But let’s let’s get into so when I sat down with you, and you were like, you know, telling me about what you did and what you started, you know, after we talked a little bit, you introduced me to Kyle, you know, the affiliate guy, you know, I working with Kyle. And you know, just I’ve been working during the batch thing, you know, because I love batch. I already use it, dude.

Jesse: So thank you very much.

Nathan: Yeah, great service. So you just put me in contact with a bunch of people have helped me grow. So first of all, thank you. All right.

Jesse: Absolutely. I’m glad to I’m glad to help in a small way. But you know, I just made some connections, you’re the one that’s put in the work. And so, you know, congratulations to you and all your success.

Nathan: Thank you, man. And it is kind of crazy. Tell it tell me how you. Life is interesting how you can just make a connection, you know, like for like maybe 15 – 20 – 30 minute combo, and it can just have such a big impact. Isn’t that crazy?

Jesse: The world works in mysterious ways. My friend, it’s wild. And I’ve had those happen for me as well as talking to someone one time is a lot of people give you different advice. It’s just who gives it to you at the right time, or lands the right way to make you go make those decisions or those those impacts that you’re working on. Or it’s really weird how it works. It’s just it’s kind of crazy.

Nathan: It’s absolutely crazy. And that’s kind of what we’re here to talk about today. Jesse is about your journey, and maybe some of the impacts other people have had in your life to get you to where you’re at right now. Because I I’m very interested. So you are just for people that don’t know Jesse Yeah, he’s you know, running batch batch leads, which is a great company. And, you know, maybe a lot of people don’t know the man behind the great product, right? So that’s why I’m bringing on here, let the world know. So for Jesse, for people that might not know who you are, can you give us a kind of an intro to a little bit about yourself? So you in your own words

Jesse: Yeah, I’m the CEO of of batch service. I was an active real estate investor until about two years ago for the simple fact that we went all in on supporting the community and building this product. It was really hard to run a bunch of different companies. But yeah, I’ve been I was a full time real estate investor ,wholesaler, flipper, buying holds from 2014 Till you know about 2020. And then we shut down actively real estate investing. So we could focus on servicing the community of you guys and making sure that we’re giving the product and growing the product to where y’all could have success. So it’s just it’s been a pretty wild journey for sure.

Nathan: Dude, I bet. So did you have any experience in running a software company before getting into batch?

Jesse: No, I never intended to build a software company. We were just trying to solve problems inside our businesses. So my partner’s Andy and EVO, they had their own wholesale company, I have my own. And we met at a mastermind, and we just started helping each other on the business. And then Evo’s like, Hey, man, I found these really good, skip tracing numbers, or, you know, I found a new product that I’m trying to sell or, you know, do you want to use it? I was like, Sure, I’ll try it. And then I was like, Dang, this is really good. I think I have some people that could, that could use it too. And then it just slowly turned into a business and then went from just selling, you know, skip tracing to creating the software and the products. And we truly had no clue what we’re doing. It was, we had to learn a ton. And we had to learn a ton fast. And it’s just kind of been a rocket ship over the last, you know, four and a half years since we started this. And luckily, the three of us love to learn love to read, love to ask the right questions. And luckily, we’re able to hire a bunch of great people that helped us along the way because we truly didn’t know what we’re doing. At first. It was all trial and error at the beginning.

Nathan: Dude, I really I really respect the fact that you’re saying hey, in the beginning, like you didn’t know what you’re doing, you know, and it was trial and error. Because you know, sometimes I think when people they see businesses like yours, they’re like, oh, man, this they just figured they just had it right. They just got it. They just rocketed. Ship it in from the beginning, right?

Jesse: Yeah. luckily, quickly. We had some really good engineers and developers. So we’ve always had A really solid product and a really good product, it was learning how to service our clients and understanding all the different nuances that go into owning a software company. And that was we got some mentoring, we got some coaching programs. And we also just learned a lot and read, like books are the key to everything. I love learning. I love reading, I love listening to audibles. And that’s really what’s helped us is learning about different things, you know, like, I want to learn about customer success. And then there’s a book called, never lose a customer again, that changed a lot of how I thought about things, it did things, and it’s awesome. There’s so many resources, you just have to go out and find them and understand how to implement them.

Nathan: Wow, man. And let me ask you this, how much of the success of the product and building it. Do you feel like came from you being a real estate investor previously, and understanding like the what real estate investors go through?

Jesse: A lot of it, definitely a lot of it. But that was us understanding and now that we’re not actively real estate investing. We lean on our customers and the coaches and the people like you that promote it is all we want is feedback and understanding what’s working, what’s not working, what’s new to come? What can we build to service you guys to, at the end of the day, get more deals. And we’ve always been focused on user feedback. That’s how great products grow. And that’s that’s been our biggest thing is talking to people that are using it and people that are having having success, and then also understanding the people that aren’t having success, what tools and what things can we do to help them as well?

Nathan: Yeah. And I think it’s your platform is really powerful. And it even became more powerful batch leads 3.0. Right, you added the driving for dollars in there. And previously, the I think was batch driven, wasn’t that? So they were on different platforms? Correct? Like, batch, right? What made you want to combine it? Was it just because you believe like it would be more accessible to people not having those products? Or what yeah, what made you want to combine? What made you want to combine it? Was it just because you believe like it would be more accessible to people not having those products? Or what yeah, what made you want to combine?

Jesse: To be honest with it’s people well what one do I have what should I use well I want both but I want this and that it wasn’t a great user experience and all these people are in the batch ecosystem and how do we make a better product for a customer and at the end of the it was collapsing batch driven into batch leads so you could get the best of the both worlds and financially it may not been short term thing that we could do because we have revenue there were collapsing that were doing all these different things but at the end of the day we want to do what’s best for our customers and for our users and that is the best thing for them to have more success and that’s the route we decided to go were kind of led by you know how can we help the customer and how they going to have a better experience inside our products

Nathan: That’s awesome. Okay, so it’s the customer experience, which you you’ve read the book, I think he said, Never lose a customer. So, you know, if they’re tied to multiple things that using one platform, right, then maybe they’re more likely to stay right, then, you know

Jesse: it’s not even that it’s people have two different logins, two different billings, it didn’t, it wasn’t a great experience for the batch ecosystem. And that’s something we’re working towards getting together even further in the future. But at the end of the day, it’s just we, if it was the right thing to do, and a lot of people were asking for it for a long time. And as I said, we listened to our customers. And that’s what they were asking for.

Nathan: That’s really cool. I mean, I’ll be the first one to say like, I also struggled with that, because I had batch leads. And I was like, well, batch driven. Is that check it that. So I think putting together is just money. But you did say there’s there could be a potential issue with transferring all the existing customers from that platform to that. I guess what are you if you want to share? What are you doing to make the transition easy from people that are on batch driven?

Jesse: No issues, it’s just some people may just be like, Well, I don’t want to do this anymore. This isn’t exactly how I wanted it. But for the majority, this is the best route to go. So you’re never going to be able to please every single person because I’m sure there’s plenty of people that just wanted that trip and just for batch driven, but it was just over and over and over again is people wanted this to be side batch leads. And that’s what we had to do.

Nathan: Is it a plan in the future to combine batch dialer with the batch leads and just have all in one? Or is that is do you have to keep them separate for some reason?

Jesse: You’ll see that’s all I could say

Nathan: Oh snap. I’m diving deep because I like these are the questions I feel that people want to know they want to know. You know what’s going down and I love it. You guys are always innovating and I think it’s awesome. So I am curious. I think you said something about a mastermind that’s how you met the your business partners. Is that right?

Jesse: Yeah. It’s it was called the Go Giver Mastermind. Brandon Simmons actually, yeah, holds them and he he was like Sean Terry’s right hand man back in the days doing stuff on his own now but that’s where I met Brett. Like really met Brett are really, like really got to know like, so as all the biggest players in Phoenix it was Pace was there. Brent was there. Steve was there, me and Evo Danny, Jared, Carlos Reyes Sal. There’s a there’s some big swingers it’s just been really fun to see all the success all of us have had a different ways and I’m so grateful for Brandon and and putting that together when he did Now none of us attended anymore it kind of morphed into something different. But man that was what do you want to talk about pivotal points in my journey and all of it not just batch but real estate investing and getting around the people that pushed me and the people that have huge goals that made me want to have huge goals and think so much bigger than I was thinking at the time. That was the room I got in that really changed my life for sure.

Nathan: Dude, I’m sure Brandon feels extremely like happy, you know that he’s able to provide a platform or an environment where people can get Brandon has had a giant impact in my life. So I’ll just tell you my experience with Brandon. So me and my business partner at the time. I have a business partner now but we started doing nationwide wholesaling, right. So we followed the criteria or whatever they told us to do. We turned on nationwide Pay Per Click spent tons of money and we couldn’t sell our deals because we were getting leads in the middle of nowhere. So we just I tell people this, we went like 50-60k in debt. We’re like, hey, it’s we think it’ll work. And we went to Brandon because we heard Sean Terry at the time, like he was doing nationwide pay per click. So we’re like, maybe we’re just doing it wrong. So we reached out got in touch with Brandon before we talked to Sean. And we’re like, Dude, we’re mad debt. Like, I’m not an idiot. I just don’t think there’s there’s something we’re doing wrong. And we just need help. So Brandon, we joined the six figure syndicate with Sean but Brandon personally coached me and my business partner without asking for a dime to help me. He was just like, hey, I’ll help you guys out. Once you guys get out. You can get me back. So he helped me I got we got out of debt within like two months. We didn’t like no big deal from what he showed us. And now we’re, you know, we were flying ever since. And, you know, obviously, there’s Rocky stuff. The mark is kind of funky right now. But yeah, dude, Brandon had a huge impact. And it’s crazy how he had an impact in your life in my life. And look, I even think we might have been no, actually Steve Trang told me to reach out to you. But still, like, it’s crazy how it’s all connected. Right?

Jesse: Right. It’s wild, but Steve was through Brandon as well. And that’s how I built the relationship with Steve to bet. And have you come on the show and tell you to reach out to me? Because a lot of stuff stems from for Brandon, for sure.

Nathan: Wow. Brandon if you’re watching this? Thanks, brother. So let me ask you, are you planning on doing I guess, what’s the extra strategy? I’m curious is are you wanting to just build batch forever? Or is do you want to sell it? Or do you have an idea what you’re trying to do?

Jesse: Honestly, right now, we have plans to continue to build it. And we have roadmap three years, you know, out of what we want to do, but I don’t have truly one way or the other I have, I just want to continue to do what we’re doing. And if someone comes and presents an opportunity to buy us for something that we think is fair, it’s something we’d be open to, but it’s not the goal is not, this is what we’re gonna go sell, or this is what we’re gonna go do. Like, our goal is to just keep building a badass product that people want to use. Like, that’s the focus, you know, you have to be prepared to sell. So you have to be buttoned up, the best thing about you know, having to be prepared is you have to have a lot of stuff in place. But all those things in place to actually make your business stronger. So it’s nice to understand the things that need to do to be acquired. But all those things that need to be done, strengthen your business and strengthen ways for you to make sure that you’re, you know, giving the best service to your customers.

Nathan: Okay, wow, that’s awesome. So we talked about growing your company, and hiring is a huge part to growing a business that can scale and can grow. How’s your experience been with hiring? Were you just good at hiring from the get go? Or did you hire some people that maybe was a bad decision? How was the hiring process as you’ve grown this.

Jesse: That’s actually probably one of the biggest mistakes we made was not as we were really trying to grow, we I mean, we didn’t understand the importance of HR or have like, we never had no concept because in wholesaling, real estate investing, no one has a recruiting manager or someone that’s recruiting for them. So we were very late to that show to where it would take all this time as owners to like, put out these ads and interview people or friends or friends and all these different things is, we were a little late to hire our first HR person to really help you know, HR isn’t just there for HR, they’re there. They also do payroll, they do all these different functions for making sure people are getting the things inside your operation that they need. And then soon after getting our first recruiter was was a huge deal for us and that and now we have five or six, can you say five or six recruiters? Correct?

Nathan: Oh my gosh, that’s wild. So their job is just to find good talent.

Jesse: Right? Exactly. That like listen to listen to think of, I mean, like Facebook and those Google have like 1000s of recruiters. I have a handful. So you That’s how companies grows, you need talent and you need to have people outreaching. And it’s not just putting something on indeed and waiting for someone, people are actively sourcing different places in areas to try and recruit people and talent to come work for you.

Nathan: Yeah, so that kind of makes me think about I went to Arizona last week, and I saw you a batch. Well, you weren’t there. I hope you’re feeling better. Yeah. Yeah, I’m good. Okay. So but I went there, and my brother in law also lives. Sorry, my cousin lives in AZ and he was telling me that for hiring, he works for Microsoft. And he does tech sales he like works for the government and all that stuff. But he says like with hiring, if you just like submit like an indeed application, like they don’t even care. It’s mainly like recruiters, Headhunters, and if you knew know someone, but they also don’t want to bring someone that could give them a bad rap, right? So they’re only like really getting the best people because the recruiter like if a recruiter is bringing in like terrible people, they’re probably gonna fire the recruiter.

Jesse: Right, right. No, I mean, each department has different criterias and their screenings. And I mean, it’s wild, how much goes into into, you know, bringing on talent and making sure that they’re a culture fit, and all those things, you don’t want to bring someone on, that’s not going to be a fit, they’re not going to be happy, you’re not going to be happy.

Nathan: And to it, right, like you actually spend a lot of money hiring the wrong person, right?

Jesse: Absolutely. And at the end of the day, you know, you want to have a great culture, and you want to make sure that they’re gonna fit into that and be the right fit as well. So there’s, there’s a ton that goes into it. And we’ve made a ton of mistakes on, you know, hiring people, the wrong people, we’ve hired a lot of right people as well. But when you hire wrong, it hurts. So a lot of people are quick to hire, I’d say that should be like your most stringent process. Even if you’re small, it’s even more important because someone could set you back or really drive revenue down if they’re not the right person in that role.

Nathan: Yes. And the recruiters that you have, do they have a specific department that are recruiting for? Or is it they just recruit for all? Is that what you’re saying?

Jesse: No it’s specific that different people are recruiting for different things.

Nathan: Okay. So tell me, I think when we met, last time, at your office, you talked about OKRs, and I’ve read the book OKRs, I have a couple of books on it. How much has OKRs impacted your business?

Jesse: So OKRs for you guys that don’t know, it’s called objectives and key results, it’s a way to track goals for each quarter each year, so on and so forth in I mean, I passionately spoke to you about that on the importance of it. So what I mean is, it literally changed our business changed how the whole entire organization work, because it aligns you from the CEO all the way down to you know, every single person with every different type of tasks is everyone has, we have a overarching goal, and everyone has to be clicking and doing their part to make sure that we get there. And it’s a great way to have the organization to understand you know, why you’re important and what you’re working on and understanding what we’re working towards. And it really aligns the team from the bottom up and the top down.

Nathan: Yeah, you know, I’ll be real. I’ve read the Okay, I broke in my mind is almost, it’s like blown, because I’m like, man, it’s so simple, right? But it’s like how to, and it must be for me, I feel like in your position to be extremely difficult to line the very top to, like you said, Have everyone line in see how they integrate and work together? Has that been difficult to try and get everyone aligned in the same? I guess, in the OKR system?

Jesse: Well, it’s it’s a full week and a half of meetings, and you have the executive team that’s talking with it. So it’s just layer by layer, everyone being on the same page. It’s not perfect. And I don’t think anyone does it perfectly. But you’re continually learning and changing and doing things to make sure that we could better align the company as a whole. But honestly, yeah, it’s just, it’s not that hard. But it’s, it’s actually the hardest thing because there’s so much planning that goes in, you have to have a lot of numbers and a lot of data to make these decisions and to be able to track and measure to make sure people are doing. So you have to really write your objectives in a way that are measurable. Even if it’s not a super measurable thing, you have to be able to measure it because you have to track it, and you have to be able to score at the end of the quarter.

Nathan: Right? And that’s that’s the key, like, Is it measurable? Right? If you can’t measure it, then it’s not really a an object. I guess you can’t really plan it out. Right, exactly. Which is, which I think all of us have always, you know, at least me I’ve set goals in my life. And it’s like not even measurable at all. You know, but this is, I’m assuming has trained your brain to be like, looking at things like hey, you know, the right way to scale out and grow.

Jesse: But you could use it for your personal life too, which is great. Yeah.

Nathan: Do you also use the what’s the platform? I can’t remember. It’s a software that they have for OKRs Do you remember what it’s called?

Jesse: It’s called allies what we think Microsoft is actually bought them?

Nathan: Yeah, so ally, that’s money. I mean, I looked into it because I was getting into the OKRs as well, you know, but in the wholesaling business, it’s probably not as prevalent as in, you know, software company, right?

Jesse: I mean, there’s a lot more teams and stuff. I disagree. You could have a startup with three people, I still think OKRs are just as important for anything. So I’m not going to let you off the hook here. I think you should do them. And now, no, because it’s just like, Okay, let’s start with your objective, right. Your objective is to make X amount of revenue this quarter, right? Who’s responsible for what? How do you get there? And how do you plan that out? Like, how’s that any different than what I’m doing here

Nathan: Right. I mean, you’re I don’t let me off the hook. Man. I’m about to go get that sign up for ally right n?ow. You guys, forum.

Jesse: I mean, there’s all these different ways to do it. It’s not super expensive. As I said, it just depends. But I mean, yeah, I think it’s, it’s worth doing. But it takes it took us about a year to even get it reasonably decent. It was tough. It’s hard, because you have to think differently. But like, let’s let’s let’s use wholesaling, for example. Right? Right, I want to do 100k in revenue, let’s just make it easy for the quarter. So that’s what $33,000 A month. So then you have to think about, Okay, how many leads do I have to get? So you have to know your numbers, right? You have to know your numbers to do this. How many leads? Do I have to generate? You know, what’s the average cost per contract for each acquisition? Rep. What’s my dispo rate success rate of of selling them in there kind of reverse engineering? Then who’s responsible for what so let’s say the marketing person or that could be yourself, you could have a bunch of these roles, but you still have to have these roles is right. Okay, how many leads? Am I responsible for getting each different lead source? How many leads do I need to get? What’s my budget, there’s all these different things, and then just knowing your closing numbers for each different marketing source, and then your close rate on dispo, it shouldn’t be very hard. And the thing is, if you exceed or miss that goal, you’re able to go look at the prior quarter and make decisions and look at data and how do I improve that? Or where did we miss it? Did we miss it on the leads? Does it take a lot more deal? Or a lot more leads to get a contract? Does it take more contracts to sell to close, so on and so forth? It’s almost a tool to track what you’re doing how you’re doing it, you actually have to look and dive into the numbers.

Nathan:Well, that’s really cool, because it makes things predictable, right? Like instead of, like, hey, let’s make 100 calls today and let’s cross our fingers that will get a deal if you if you break it down. Like you’re saying, you say okay, hey, look, your your responsible marketing guy for generating 20 leads a day for example, if he generates two, then that kind of slows down. That’s no one’s gonna hit their goal, right? And I’m assuming you have the same thing. It’s like, hey, recruiter, if you don’t recruit, like two people this month or this quarter, like we’re probably not going to, you know, hit. It’s not it’s gonna affect everyone else. Right. Exactly. That’s awesome. And I love it. I think that’s, I think that’s absolutely amazing to be able to, you know, look at life as like, let’s reverse engineer this stuff. Right. And that’s actually what I teach. Now. It’s called the reverse wholesaling. My last name is pain. So I called painless wholesaling, because I say the traditional way of wholesaling is very painful, you know, just trying to get a deal and just find a buyer. So I say, hey, get a buyer who, especially the market shift, get find buyers that are actively buying and just go find them what they want. And I love batch for that, because you know, I’ll call my buyer net worth in, for example, I say, yeah, hey, where are you buying right now? And he’ll say, looked at me to say, Hey, I’m buying in Indian Hills neighborhood, for example, three twos, so I’ll go with batch, you know, search Indian Hills neighborhood, three twos, you know, under 500,000. And I’ll pull that list. And right there, I have a great idea. If I find a motivated seller or deal already have a buyer there, I don’t have to blast this thing out. Worry. And I think that’s kind of the play right now, for me, at least is let’s be a sniper and said like a shotgun approach with the market, the weight shifting.

Jesse: I mean, that’s I literally was on a podcast an hour ago. And I literally, he said someone getting started as like, Go find your buyers first, and then go look for what they want. Because now your property sold. There’s no point to go get something under contract, and you don’t have anyone to sell it to you just did all this hard work for no reason whatsoever.

Nathan: So we’re on the same page I’ve been I’m preaching that like from the end, because what’s happened over the last few years is property value, skyrocketed. inventory is low, so anybody could get something and sell. But now we’re going back to the old ways where it’s like you need like your 10 to 15 solid guys where you can just make some calls and get a deal done. And that’s what I’m doing and it’s working great. But I think some people just don’t really know about this method, even though it’s like the original way to wholesale, right?

Jesse: Yeah, I mean, I went to a Kent Clothier thing and 2014 13 it. I mean, that’s what he preaches. do reverse wholesale. Like that’s what you should be doing. And I mean, once you get to a point and you have a big list, but like as your point being right now, we’re in a different market like what worked yesterday doesn’t work today. And if you’re gonna own a business and truly be a business owner, I love it when you know, these people are making money for last few years, it just got into it start complaining, I’m like, Yeah, but you’re a business owner, you have to pivot, you don’t think that I’m having to pivot due to this market. And we’re having to build things to make differently to make sure that you guys are having success, you know, the strong are going to survive over the next year or two, and you’re going to have to look at things differently. You may not be making as much as you did last year or the year before. But that doesn’t mean you’re actually doing a bad job, it means you’re in a different market condition, you have to adjust to it and adjust your expectations. You can’t not every company cluding, big ones are always going to hockey stick up, there’s going to be bad quarters, or it could be a bad year, it doesn’t mean that you’re doing a bad job. But don’t use that for an excuse, either. I’m not saying you know, I’m saying don’t be so hard on yourself that just because what it was, but make sure that you build those systems and processes when the market shifts back to to be more advantageous for you to have success. Now you could rocket ship back up and start really growing that business again. But you have to lean out you have to do that sometimes.

Nathan: Yeah, exactly. That was my pivot was, you know, larger, larger marketing budget a bunch of reps and said, Hey, let’s lean out, let’s let’s target specific areas for specific buyers that I’m cool with. And you know, that’s going to be able to help you, you know, maintain, maybe you could say maybe a rocky, we’ll see what happens, right? If interest rates keep going up.

Jesse: But I wouldn’t even say Rocky, I just say it’s different. Like you don’t say it’s bad, don’t say it’s good. There’s still deals to be made, you’re still making more money than you’ve ever made your life and figure out how to keep that ball rolling. It’s just different. And when the markets different, you’re just making different money, don’t look at bad or good or more or less like it are like, are you doing better than others? Are you like everyone’s going through it together? What type of mindset Are you going to have? Are you going to look at it as glass half, half empty or half full. And you better figure out a way or understand that if you’re having this negative mindset or attitude, a lot of other people are having it. So why don’t you shift that change it that makes it more of opportunities, more people are quitting or, or changing their budget or saying I can’t do this that’s giving you more opportunity, and you have to look at especially as an entrepreneur, you have to always be your greatest cheerleader, and you have to be positive, or else it could get really tough if you get really lonely too.

Nathan: Yeah. And I totally respect exactly what you just said, I agree with you, 100%. And you look at as opportunity. And I do believe that right now is going to probably be one of the greatest opportunities as sellers. I know, because I’m on the phone with them are extremely motivated right now. They’re extremely motivated, which is, you know, we’re here to help them. That’s what we do, right? We help represent options and help them sell their homes. So let me ask you, as we talk about mindset, how has your mindset changed from when you first started even getting into wholesale? Like maybe when you were younger, to where it is now like I just looking at you? I’m like, Dude, I don’t think anything can FaZe my boy, right or Jesse? He’s got a strong mind. So did you always have a strong mindset? Or did it develop over time?

Jesse: I’ve always been very competitive. But I think really, understanding collaboration over competition is don’t be out for just yourself. How can you help an impact? Others don’t always what’s in it for me, once I learned that just having that abundance mindset really changed my outlook on it. And if someone doesn’t have that, then you don’t have to work with them. But like I try and go in and look at everyone in a positive light. See, I can help them now identify quickly, someone trying to take advantage of me or my time and isn’t reciprocating because you know, go giver is one of my favorite books you’re supposed to give. But you’re also supposed to take as well, like you’re able to ask and get help, too. And people that are just takers, you know, I cut them out. I want people that have huge ambitious goals. I want people that are complete givers. And those are the people that I’m around. So it’s it’s really the the people that I put myself around speaking back to, you know, the Brandon Semmens mastermind that we were talking about is those are all incredible people that really changed kind of the outlook of how I think and how I set goals and how ambitious because like when I’m like, man, if you’re around a bunch of people that aren’t doing much with themselves, and you’re the big dog, they’re all going to be looking up to you. But when you go in there and you see someone out working you and doing all these great things and having all these huge goals, it makes you want to be better and it makes you guys want to help each other how can I help you get there? How can you help me? What can we do together for us to get there faster? And that’s when I really shifted my mindset and stop worrying about what’s best for Jesse, and what’s best for everyone and how do we do this together? And how do we help each other grow because it’s just been incredible to the journey that I’ve been able to have and I couldn’t say how thankful I am for all those guys in that room.

Nathan: Wow, that’s powerful brother. That’s powerful. And I feel like the people can feel it that are watching and will watch this because this is it man like I As I’ve been leveling up in my that’s what I say I’m leveling up, right? It’s amazing to see the amount of people that I’ve been able to surround myself with that are, I guess, more successful or higher up? They’re just so much?

Jesse: Well, they’re just kinder, not kinder, but let me let me stop you there for a second don’t don’t look at someone like that. They’re just further along in their journey, or they’re a few chapters ahead of you don’t say they’re more successful don’t say that they’re leveled up paths, you know, they’re just, they’re in a different place in their journey, my friend, you’re just, you’re a few chapters behind, don’t don’t discredit all your hard work and what you’ve been doing.

Nathan: Thank you. And I, you know, so I need that, I need that. Because sometimes I look at you or other people. And I’m like, man, like you said, they’re above it. But when I get in the room with you guys, it’s like, just so much. Like, you can just feel the Go Giver mentality from people that are success, well, then a different chapter, right. And it’s amazing, because I’m a part of some other masterminds and with what you could say, is people that are further along, and it’s just crazy, like how willing they are to help you like, we met for maybe, like, 1530 minutes, and I just felt like, Hey, you have my best interests in mind, right? You wanted to help me, you might never even see me again. But I felt like that, that time that you gave me was, you know, you gave it your all right, my guess my perception of people like that in the past was like, Oh, they don’t have time for me. They don’t care about me. But it’s it doesn’t seem to be like that, as you you know, you meet people that are further along, they want to give back.

Jesse: But at the same time, you’ve give it back to us. And to me by helping with that and promoting us and giving and doing a video for our channel every single week. If I didn’t give to you with expecting nothing in return, would you’ve done the same for us? Um, I’m probably not right. Yeah. But that’s what I’m saying. And and then you gave back to us, because you’re like, I’m thankful for what they’ve given it. And it’s just a great snowball effect that happens. And think about this for you, too, is like you’re thinking of the people that are further along in their journey. But I guarantee how many people have you helped that look up to you the way you may look up to someone else? And I’m sure you do that all the time to so why should you feel bad asking for people’s time?

Nathan: Yeah, no, 100%. And that’s something that I’ve kind of learned to get past is just as I reached out to you, Jesse, or anyone in the future, like, how can I serve you? You know, and then, you know, the law of reciprocity, like how can we work together the synergy, right? Like, how can we create some synergy to help each other grow, and it’s been fun, it’s been really fun.

Jesse: It that’s my point exactly. Like, they may be able to help you with business or strategy, or this or that. And you feel like, what I’ve gotten from a lot of people that that want to get themselves in a better room is like, they’re like, I don’t know what I have to offer, I have nothing to offer them. That’s not true. What you’re offering me is, is helping promote our product, teach people how to use our product with a video every single week, like I’m very, very grateful for that you’re offering something that’s a huge benefit to us. It’s just what you’re offering is going to be different. But if you really intend on finding value on helping them as they’re going to help you, you’ll find a way to do it is just a different type of value.

Nathan: Yeah, that’s cool, man. And that that go giver mentality. You’re talking about game changer in the sense that like, you don’t look at what can you take, what it’s like, what, from people, what can you give, and I think that’s the way to live life. And that’s really cool. So yeah, we’ve been having a great conversation you but I kind of want to wrap it up and ask you about this. This is really cool. I want your office. That thing is slick, man, that office is weak. Let me let me ask you when you were 18, or 16, or wherever the younger Did you believe? Did you envision that you’re going to have such a cool office one day?

Jesse: No. I mean, it took me a long time to really build my confidence. So like, I mean, I didn’t make more than $3,000 Until I was 30 years old. So I have a very unique journey. I’m 37 today, and maybe it’s like 28 years old, not 30. But I think my first six figure year was I was my 3030 was my first six figure year and yeah, I guess when I was younger, everybody has hopes and dreams. But like, you know, it never became a reality until as I said, I’ll go right back to that room over and over and over again. Is that room really to change how I thought gave me confidence it showed me I’ve had a lot of mentors show me what it looks like to be successful. I wasn’t it all starts with the people that you’re around and I wasn’t around the right people. Once you get around the right people and you have the right intentions, and you want to be successful like they do or you want to be successful. What then they’re gonna push and push and push but like the people you’re around every single day influence you more than anything, you know, you know, what is it the law of the five people around the most or whatever? Right? That’s so you’re saying that’s true. 100% Oh, so true. So true. But my circles change, and it’s gotten much smaller, because what a lot of people don’t know and what holds them back is you do outgrow people it doesn’t mean that you have to hate them or talk down to them but there’s some people that you outgrow that shouldn’t be a big part of your life and you And you can’t feel bad for that, because they’re hindering your growth if they’re not willing to become a better person as you’re becoming a better business person and just a better person in general and, and self developing, you can’t feel guilty for that. And that was something that took me a little bit time to get over. But I think that’s one of the biggest struggles for a lot of people is, is understanding that you don’t have to say they’re bad or talk down to them. Just write, just slowly push yourself away from it. It’s not that you can ever see them, but they just can’t be that influence in your life anymore that they once were or else they’re gonna hold you back with negativity, or they’re gonna resent you or it’s going to turn into a thing. And I’ve went through that. And now I understand that that’s just a part of it. And I don’t feel bad it at the same time, I’m not going to talk ill or bad about them. I just I’m in a different spot going a different direction. You’re but it doesn’t mean I don’t want to see you or never talk to you. Yeah, it just means that we aren’t where we once were. I mean, everyone’s forever evolving. Good or bad.

Nathan: Yeah. And that’s just the amount of time that you’re willing to give that right. The amount of time that you’re willing to give those people so man, that’s this has been an awesome eye opening conversation. I appreciate your time brother. And honestly, that office again. It was slick when I went there. I wish I lived in Arizona. So I could just hang out with you down there. Because that plays a sweet, I was there and someone brought in doughnuts. And I was like there’s donuts here. This is sweet because I’m mad. Yeah, I work in my cool space. Yeah, dude. It’s really cool. It’s like It’s like the Google kind of like how I would imagine Google to be you know, like, have the you know, you know how it is. You’re doing a great job, man. But anyway, hey, thanks a lot. We have some sweet comments coming in. I’m just going to show you at the bottom of the screen. We said Well, guys, thanks for all this info advice. And this conversation. Saludos soludos. He’s from San Diego. Then we got this guy saying this is so great. Thanks so much. I am streaming this on LinkedIn, we got Jacob Rosen that I barely get people from LinkedIn. So hey, hey, thanks for tuning in brother. Um, what else? Everything is very convenient now with all in one. So they’re talking about the love it? I’m glad so yeah, guys, thanks for tuning in. I mean, there’s tons of people saying that Jesse’s the man. Love it. And yeah, you got fans. And guys, if you don’t have batch leads, there’s no reason not to try it out. It’s literally a seven day free trial. Like it’s a no brainer. You literally can just can’t they just go and try it and then maybe pull some records and see how it works. And then it’s just like, why wouldn’t they do that? Right?

Jesse: Yeah, I mean, absolutely. Check it out. It’s great. You know, someone will reach out talk to you see if it fits your business use case. And it’s true, incredible product, which help people get I mean, I’m talking 10s of 1000s of deals have been gotten by using our platform, so it’s pretty cool.

Nathan: Well, you got a bunch of fans in here. Let’s go batch leads. All right, well, hey, man, we’ll chat again. Hopefully, I’m gonna keep doing what I do. I’m gonna keep producing, you know, showing people how to use batch and making those videos. Those thumbnails are hilarious, by the way that every time I see the video, I’m like, man, they’re just making me look funny. But hey, I love it.

Jesse: I’m sure it’s Alex and Edie over there. The creative guys in the studio with me. Yeah, they’re

Nathan: having a good time. All right, man. Well, hey, again, pretty, pretty good time chatting with you. And if you need anything, you know, I’m here for you. Alright. Appreciate you, brother. See you guys. Bye, everybody.